ENGAGE ME
Stop reacting to digital risks. Start leading with resilience.
With over twenty years in digital brand protection, I help global organizations strengthen their digital presence, reduce complexity, and build the capabilities required to stay ahead of emerging threats.
I work closely with teams that need clarity, strategy, and expert guidance. Below is an overview of the ways you can engage with me.
Over the years, I’ve helped companies of all sizes strengthen their digital brand posture in an ever‑evolving online environment. I’ve seen the pitfalls, the missteps, and the costly regrets that can follow — and I’ve used that experience to guide brand owners onto the right path as early as possible. Whether you’re a global corporation or an emerging start‑up, you’re in the right place to get ahead of the risks and protect what you’ve built.
Shape your
strategy
Strategic guidance and partnership to help you build a more resilient brand.
Understand your digital exposure
A focused set of reviews to understand your digital presence, exposure, and vulnerabilities.
Navigate critical moments
Proactive support when your brand faces targeting, misuse, or infringement across digital channels.
Special
Projects
Get in touch to learn more about how I can assist with a particular situation or challenge.
Foresight Program
A development track for adjacent experts expanding into digital brand resilience.
Who I Work With
I partner with organizations that recognize brand resilience as a strategic priority, including:
Global brands navigating complex digital ecosystems
Legal, brand protection, and IP teams seeking strategic guidance
Marketing and communications leaders responsible for brand integrity
Security and risk teams confronting escalating online threats
Companies building or modernizing their brand protection function
The Challenges I Solve
Digital brand protection often breaks down not because of a single threat, but because of fragmented processes, unclear ownership, and competing priorities.
I help organizations cut through that complexity and address the issues that undermine their resilience.
1. Strategic & Governance Gaps
Lack of a coherent domain strategy aligned with digital resilience
Missing or outdated internal frameworks, policies, and enforcement models
Limited proactive enforcement due to unclear rules, ownership, or prioritization
Mindset and cultural barriers that prevent teams from taking decisive, strategic action
2. External Digital Risks
Domain, subdomain, and infrastructure vulnerabilities
Brand impersonation, phishing exposure, and social engineering schemes
eCommerce fraud, social media abuse, and reputational attacks
Counterfeits and illicit trade across marketplaces and platforms
3. Infrastructure & Operational Weaknesses
Fragmented vendor ecosystems and inefficient operational models
Lack of cross‑functional alignment, slowing response and progress
Reactive processes that prevent teams from staying ahead of emerging risks
Insufficient understanding of fraudster behavior, leaving brands critically exposed
My role is to bring order, strategy, and measurable impact to an environment that often feels chaotic.
How We Can Work Together
I’ve shaped a set of engagement pathways that meet you at your current stage and help you move forward with clarity, direction, and momentum.
Strategic Advisory
Ongoing, high‑level guidance for organizations that require expert oversight, decision support, and long‑term resilience planning.
Digital Risk Audits
Comprehensive assessments of your current posture, vulnerabilities, and operational gaps — followed by a clear, prioritized roadmap.
Response Support
Expert intervention when your brand is being targeted. Rapid assessment, strategic containment, and coordinated enforcement initiation.
Workshops
Practical, high‑impact sessions for teams that need to elevate their understanding and capabilities.
Ready to elevate your digital brand?
Start the Conversation
Curious about how I can support your strategy? Let’s explore together. I look forward to interchanging with you.
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ABOUT
Jean-Jacques Wulff provides a highly proactive approach with holistic insights and guidance to executives, entrepreneurs and IP professionals to address evolving digital threats and strategically optimise digital brand posture across digital worlds and ecosystems.
