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If you’re like many of my readers and clients, you’re an ambitious, high‑performance business executive, entrepreneur, IP professional, or artist.
You’re committed to mindfully protecting and securing your brand — and just as importantly, defending your brand’s promise and reputation online.
You want to understand and navigate the digital landscape with greater clarity. You aim to be intentional, responsible, and proactive in shaping an online environment that supports your business.
You’re looking to fine‑tune how your company handles its digital interests, strengthen its resilience, and make a meaningful impact on the business you represent — while contributing to a safer internet for consumers and the world.
Hi.. and thank you for being here.
Wherever your brand is on its growth journey, you may find valuable insight in working with me. Drawing on a niche‑focused and multifaceted career, I lead global brand protection initiatives and internet enforcement projects — legally, technically, and strategically. I offer reflections, investigative feedback, and solution‑oriented guidance to help you navigate the realities of digital brand security and the evolving threats that influence brand health and business operations.
Today, my team and I guide brands and legal professionals in strengthening digital brand resilience, developing proactive protection strategies, and managing compliance and international enforcement. I also provide workshops that equip teams to recognize and respond to evolving threats and risk environments.
Join me — and benefit from strategic action, clarity, and proactivity.
Welcome!
"In todays world, global companies are avoiding unnecessary financial losses and damage to their brand's reputation by adopting a proactive approach to digital brand threats all while protecting the customer's experience."
— Jean-Jacques Wulff, Executive Strategist and Founder of Zeusmark
Three main ways I help and provide value
1. FREE GUIDANCE
Check out the free resources and knowledge I increasingly share via articles, strategy reports and social media posts. You can aslo subscribe to my insightful newsletter.
2. WORKSHOPS & AUDITS
If you are looking to get your team on track with the evolving digital risk landscape or simply want to gain further insights into your present situation, I provide general or customised strategic guidance which can be profoundly transformative.
My educational workshops that shed light on fx - hidden vulnerabilities, operation-threatening schemes and covert financial leaks - play a crucial role for your internal team with regards to adopting a proactive approach rather than reactive which can prevent important losses both financial and operational.
3. STRATEGIC ADVICE
If you need professional assistance, strategic assessment, brand-threat hunting or mitigation, or general support - I can help.
My proactive programs are developed to help you build, strategically optimize and maintain a resilient and future-proof digital brand foundation and online presence (strategically, financially and/or operationally).
Providing expertise at different levels
I focus my work at numerous levels within the field of digital brand resilience and enforcement in order to address key pain points found at critical intersections within the organisation. In order to structure my work, availability and deliverability – I have organized my work and content across three levels.
From the bottom of the pyramid, the first level is Wulff•co, which is the site you are on right now. Here and across social media I share articles, tips and strategic intelligence to help you learn about best practices and insightful ideas around corporate domain strategy, digital brand resilience and internet enforcement.
On the next level you find my Workshops and programs, which focus overall on delivering easily accessible workshops, audits and assistance to alleviate digital brand concerns for brand owners, IP professionals and agencies along the digital footprint expansion cycle.
Lastly, if you would like to work with me and my team on a broader, more intricate scale, you will be serviced through my consulting firm Zeusmark, which provides brand owners and corporate partners with enterprise-level tailored consulting solutions and legal services aimed at strategically protecting and enforcing your company’s digital brand, IP assets and eCommerce activities.
Proactive Leadership. Real Results.
I’ve spent the last two decades partnering with innovative brands to solve complex challenges. These are a few perspectives from people I’ve collaborated with.
The measures that Jean-Jacques has helped us put in place serve as a cornerstone in our apprach to operating our business. I can strongly recommend the professional consultancy delivered by Zeusmark along with Jean-Jacques' very problem-solving attitude.
—Anders R., formerly Executive Liaison, Art of Crime Gaming. Copenhagen, Denmark
I have worked with JJ Wulff several times before. His deep knowledge, professionalism and thoughtfulness is highly noticeable. Definitely going the extra mile to make a difference with his expertise, why it is no wonder that he is requested globally to contribute to important and critical online brand projects. I highly recommend JJ and look forward to interchanging with him in the future.
—Bill G., formerly CFO COO, Pilgrim North America.
New York, NY
JJ combines his knowledge of the domain name industry with a comprehensive consultative approach. Clients and prospects feel comfortable and secure when dealing with him. His success at MarkMonitor is due to the above and knowledge of the Scandinavian market and how it does business.
—Rober R., formerly Marketing Director, MarkMonitor
London, UK
Jean-Jacques is very reliable and business‑oriented.
He earns your trust quickly and always honors it. I can absolutely recommend Jean‑Jacques as a business partner and colleague.
—Björn N., Head of IP at H&M Hennes & Mauritz, Stockholm, Sweden
At Kvasir Technologies, we have received excellent and impartial advice from Jean-Jacques of Zeusmark. They have helped us understand the options for protecting our digital brand, highlighted critical digital opportunities and future-proofed our approach to the company's digital identity.
—Anders B. K., COO & Co-founder at
Kvasir Technologies, Copenhagen, Denmark
"I connect patterns, signals, and subtle dynamics across the digital landscape to reveal the bigger picture — allowing me to anticipate actions, reactions, and outcomes before they unfold."
— Jean-Jacques Wulff, Executive Strategist and Founder of Zeusmark
ABOUT
Jean-Jacques Wulff provides a highly proactive approach with holistic insights and guidance to executives, entrepreneurs and IP professionals to address evolving digital threats and strategically optimise digital brand posture across digital worlds and ecosystems.
